An immersive viewing experience from Sony
Sony 8K, 4K and 4K OLED BRAVIA XR TVs with the new Cognitive Processor XR.
The new Sony BRAVIA XR TVs – MASTER Series Z9J 8K LED, MASTER Series A90J and A80J OLED, as well as X95J and X90J 4K LED series are based on the Cognitive Processor XR intelligent processor, in addition to using an innovative approach to audiovisual data processing. that goes beyond conventional artificial intelligence algorithms. It is designed to ensure the reproduction of content taking into account the peculiarities of human vision and hearing. When we look at objects, our vision is subconsciously focused on certain points. Using cognitive perception algorithms, the Cognitive Processor XR divides the screen into many zones and understands exactly where the viewer is looking, determining the “focus point” on the image.
Perfect harmony of image and acoustics
While conventional artificial intelligence (AI) algorithms can recognize and analyze image elements separately, including color, contrast, and detail, the new processor “can” analyze the full range of elements simultaneously, similar to the workings of the human brain. In this way, he adjusts each of these aspects and synchronizes them with each other for a better perception of the full picture. All this provides even higher realism of the image, which can not be achieved by means of conventional artificial intelligence.
Cognitive Processor XR also determines the location of the sound source on the screen and adjusts the sound panorama, ensuring perfect harmony of image and acoustics. It can work with any sound format, transforming it and creating surround sound to provide the highest realism and immersive sound landscape. The new processor explores and analyzes unprecedented amounts of data and intelligently optimizes every pixel, frame and scene for the most realistic image and sound Sony has ever created.